IPL Star Sports Records 25% Boost In Cumulative Reach After Auction
Last month, the IPL mini-auction took place. There were competitive bids for players from all over the world at the auction. All previous bid records were broken at this 2023 mini-auction. Players at never-before-seen prices were offered in this year’s auction. Aside from this, the auction this year shattered a lot of other significant records. Even those who tuned in to watch the auction live on television hit a major record.
Star Sports, India’s leading sports broadcaster, has achieved a 25% increase in cumulative reach after the auction of the upcoming Indian Premier League (IPL) season.
IPL 2023 auction with many records
When the IPL 2023 player auction was broadcast live on Star Sports, Who Is Shikha Pandey? Meet Delhi Capitals Bowler Who Impressed Last Night With Her Bowling the league’s official television broadcaster, attracted 50.6 million viewers on December 23, a remarkable 25% increase in cumulative reach (live, cricket, and build-up programming included).
There were 40.6 million viewers for the 2021 mini-auction. In addition, the overall time spent watching the IPL 2023 player auction increased by 10% to 1.59 billion minutes from the IPL 2021 mini auction’s 1.44 billion minutes.
IPL 2023 auction was broadcasted in different languages
“This year’s auction panelists on Star Sports were handpicked to provide the best insights to our viewers. To cater to the needs of our diverse audience, we also provided a comprehensive broadcast of the auction in five different languages – English, Hindi, Tamil, Telugu & Kannada.”
“Furthermore, our social campaign, #AuctionStar trended as high as #3 on Twitter and was in the Top 10 for the duration of the auction,” said a Star Sports spokesperson in an official statement.
Star Sports experts panel for IPL 2023 auction:
English: Aaron Finch, Ian Bishop, Simon Katich, Mayanti Langer
Hindi: Aakash Chopra, Irfan Pathan, Amol Mazumdar, Jatin Sapru
IPL 2023 auction top buys
Sam Curran, a left-arm fast-bowling all-rounder from England, was purchased by Punjab Kings, his first IPL squad, for INR 18.50 crore during the player auction for 2023.
Fast-bowler Top 5 Nail-Biting Results In IPL History was signed by the five-time champion Mumbai Indians for INR 17.5 crore, while England Test captain Ben Stokes was signed by the four-time champion Chennai Super Kings for INR 16.25 crore.
For INR 13.25 crore, Sunrisers Hyderabad acquired Harry Brook, and Lucknow Super Giants acquired West Indies wicketkeeper-batsman Nicholas Pooran for INR 16 crore.
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