The history of pink
Early humans started incorporating pink into their clothes, coming from the Andes Mountain hunters, who used red ochre to achieve a pink hue in their leather garments. Soon ancient Egyptians also used ochre to tint their lips and cheeks, which soon became associated with the segment of beauty and love.
In the coming time, the demand for pink pigments grew and was driven by cosmetics, and soon because of the colonial powers exploited natural resources worldwide. Pink soon became linked to colonialism as Europeans started harvesting the cochineal insects and brazilwood, which led to environmental destruction and exploitation of enslaved workers.
Era of exploitation
In the era of exploitation, people soon obtained the rose color for their lips and cheeks from certain pigments which also included carmine. This was extracted from the cochineal insects that were found in South America and Central America. These insects were soon harvested under similar conditions of exploitation. The color took a direct connection with colonialism as the British empire expanded with cartographers using the same shade to mark its territories on world maps, making their dominant impact across the globe.
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A fashion trend
As the world entered the 18th century, pink became a fashion trend among European aristocrats who wanted to look different from the middle class. The mistress of Louis XV, Madame de Pompadour, soon popularized the color in European fashion and society.
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The season of Barbie pink
In 1959, Mattle associated the shade with the Barbie brand, where she also owned her Pantone color. However, when the first Barbie was released, Mattel did not feature the predominantly pink packaging until the 1970s, when the motive for making Barbie was to inspire one and be joyful, which is believed what the pink color stands for. Soon came the film which was dipped in the hues of pink, showcasing Barbie land as a fun cotton candy wonderland that is completely artificial. However, the fascination pink with Barbie is not just a symbol but now has become an emotion for many.
Recently, the craze and influence of Barbie over the world was seen with the release of Greta Gerwig’s film ‘Barbie’ starring Margot Robbie and Ryan Gosling. The film earned around 144.2 crores USD, and brought back the fondness of the color pink with breaking the gender rules. Greta Gerwig’s meta-comedy film has got five nominations for Oscar Awards and has also been nominated for the Golden Globe Awards.
