In 2004, with the development of P2P streaming media technology, the early live video platform “PP Live and PPS” appeared in China. With the rise of the live video platform, it became a new channel to spread e-sports. The e-sports live broadcast platform has risen with the establishment of “Twitch.tv.“
At the same time, my country’s Internet users continue to increase, and some bullet-screen video websites such as Ac Fun have emerged, which have gradually evolved into the current live broadcast platform, Douyu TV. However, e-sports live broadcast platforms emerged in large numbers and developed rapidly in 2014. At present, there are a large number of e-sports live broadcast platforms in my country, and each major platform is exploring its development direction amid fierce competition.
In 2014, the news of the acquisition of the e-sports live broadcast platform Twitch caused a sensation, and the whole world began to pay attention to the e-sports live broadcast market. More and more audiences participated in it and obtained social and personal benefits from it. With the development of world e-sports events and the advent of Twitch.TV, and e-sports live broadcasts are on the global stage.
My country has also begun to plan its e-sports live broadcast platform. Different e-sports live broadcast platforms have their own characteristics. It has been increasing year by year. The e-sports live broadcast platform has truly entered the public eye and is known to all major audience groups.
At the same time, e-sports projects such as “League of Legends,” “World of Warcraft,” and “DOTA” have also attracted more people to participate in them with the widespread attention of the audience. According to reports, Douyu TV has a maximum of 40 million daily visits, and its live broadcast content with the most views is still dominated by e-sports. The growth of my country’s e-sports live broadcast platform has attracted widespread attention from society, and its development trend is also very impressive.
“Betta Fish TV” is a barrage video-sharing website that provides services and live events for audiences. The author will take the “Betta Fish TV” live broadcast platform as an example to explain in stages according to the timeline.
The start-up period of my country’s e-sports network broadcasting (2003-2006)
In 2003, the e-sports industry actively sought to broadcast live and rebroadcast e-sports-related sports events on traditional TV, and the TV media began to spread the content of related events one after another. However, due to the confusion about the concept of e-sports and video games in society, there are many criticisms and misunderstandings about e-sports, which has caused the broadcast of e-sports TV programs to be controversial.
In 2004, the State Administration of Radio, Film, and Television promulgated the “Notice on the Prohibition of Broadcasting Computer Network Game Programs,” and the broadcast of e-sports in traditional TV programs was restricted. Therefore, the dissemination of e-sports in traditional TV media was forced to stop.
As the advancement of Internet technology promotes the development of e-sports, the audience’s demand for watching e-sports live and in recorded broadcasts drives e-sports to find new media. Internet video platforms were not strictly regulated at the time and became The best choice for broadcasting esports. Read More:- Pubg BGMI 2.4 Beta Update: Latest version, Release Date, Download,
In 2006, e-sports live streaming sites such as NoeTV were born, and the audience’s demand for watching e-sports sports videos was released on the live webcasting platform. Since then, e-sports live broadcasting has occupied an important position in online live broadcasting, and it still occupies a relatively large market share in China’s online live broadcasting market.
my country’s e-sports network live broadcast development period (2007-2016)
China’s first barrage live broadcast website, the AcFun website, was established in 2007, which kicked off the prelude to barrage live broadcast. Give full play to the trend of user information fragmentation in the mobile Internet environment, and improve the audience’s sense of participation and satisfaction in the process of watching videos with the high immediacy of barrage playback, thus forming an immersive experience of watching videos with other audiences. It improves the interactivity of live video and is still an important part of online video live broadcasts.
In 2008, the YY voice platform was launched, and created a chat room function. In addition to allowing many like-minded and similarly interested people to communicate better together, it greatly facilitated better communication between e-sports players in the game—this was also the original intention of the YY voice platform.
In 2011, Twich, a game live-streaming platform launched in the United States, was acquired by Amazon for $970 million in 2014. Major investors have discovered the huge development potential of e-sports live broadcasting, and have begun to invest in the field of e-sports live broadcasting. Since then, e-sports live broadcasting has entered a capital-driven era.
In 2014, a large number of real game live broadcast platforms appeared; on January 1, 2014, AcFun Live, which was very popular at Station A, broke away and established a separate live broadcast platform, Douyu Live. It mainly focuses on e-sports live broadcasts and covers a variety of live broadcast content, such as sports, variety shows, entertainment, and the outdoors. Read More:- [ New Update ] BGMI 2.3 Unban Date In India: एक बार फिर BGMI 2.3 भारत में
As the first webcast platform in my country to enter the D round of financing, it has raised a total of 2 billion yuan. In the same year, Douyu TV sponsored OMG, WE, LGD, and other e-sports clubs, and cooperated with IG e-sports clubs. The e-sports clubs it cooperated with each entered the quarterfinals of the League of Legends World Finals.
Nowadays, many e-sports live broadcast platforms have appeared in our field of vision. In recent years, with the rapid development of the webcasting industry, e-sports have also developed accordingly. With its unique entertainment and interactive methods,
The innovative business model, huge host, and user groups have become an important business model in the field of network culture and an important part of the cultural market. According to statistics, there are more than 30 companies in Beijing engaged in webcasting, and most of them focus on e-sports as the main live broadcast content. The scale of the e-sports webcasting industry is constantly expanding.
In 2016, Douyu TV won the best live broadcast platform award of the year in the 17173 Game Billboard. In March 2017, the League of Legends world champion team SKT entered Douyu TV, and Faker, a well-known e-sports player, broadcast live on Douyu.
As of 2018, Douyu TV has 20 million active users and 280–310 million monthly active users, of which the post-80s, post-90s, and post-00s are the main audiences. In addition, Douyu TV also broadcasts live broadcasts of e-sports-related global competitions, such as the “League of Legends Professional League,” “Demacia Cup,” “League of Legends Global Finals,” and other events. At present, Douyu TV has entered the top 300 websites in the world, and more than 40,000 anchors started broadcasting on the platform at the same time during the peak period of live broadcasting.
my country’s e-sports network live broadcast bottleneck period (2016-2019)
Like Douyu TV, Huya TV is also a live broadcast platform that focuses on e-sports live broadcasts and covers much other live content. However, Huya TV pays more attention to the entertainment value of e-sports. Most of its e-sports anchors are entertainment anchors, and the commercial nature is relatively obvious.
The relevant person in charge of Huya TV also said that in the future, it will still start from the perspective of spreading e-sports, refine the development of multi-directional live broadcasting fields; diversify the value of e-sports live broadcasting, focus on spreading e-sports sports, and improve e-sports and other fields’ cooperation to maximize its commercial value.
The webcasting platform is originally prosperous, with a hundred flowers blooming. While stimulating my country’s economic growth, it also drives the development of related industries, including the professional development of e-sports and the transformation of e-sports business models. Anchor: The birth of this emerging profession has created more jobs and catered to the preferences of the audience. This allows young people who were once considered to be “not doing business” but are now “playing games” to turn their hobbies into careers. Read More:- The Next GTA 5 weekly update: Release Date
The two complement each other, but the good times don’t last long. The relatively high freedom of webcasting makes the webcasting platform “grow wildly” and develop in an uncontrollable direction. Pornography, violence, and other issues in the webcast have surfaced, which not only damages the reputation of the webcasting industry but also affects the development of e-sports to a large extent.
In 2016, the competition between live-streaming platforms reached an intense stage. Searching for “live streaming platforms” on mobile apps yielded hundreds of live streaming apps of all kinds.
To survive in the fiercely competitive live broadcast market, each platform has even begun to play around the edges of the law to obtain more traffic and eyeballs. Vulgar, pornographic, and unhealthy content began to appear frequently on some platforms.
This led the Ministry of Culture to investigate several illegal webcasting platforms in April 2016. But this kind of investigation not only did not threaten the development of the live broadcast platform but also gave birth to a batch of new live broadcast platforms. The mobile live broadcast platform based on “Inke Live” has come into people’s eyes.
In 2017, because the live broadcast content of many live broadcast platforms could not pass the review, they had to choose to withdraw from the shelves and from the online live broadcast market. The live broadcast market also shows a monopoly situation among several large live broadcast platforms.
Until the beginning of 2018, people were looking down at the live broadcast almost everywhere they went. It is undeniable that the development of webcasting has indeed led to the development of many other industries. While promoting the spirit of e-sports, it has also stimulated China’s economic growth and made great contributions to China’s socialist cause.
Because of this, its disadvantages are also particularly prominent. Many live broadcast platforms have been exposed to “pornography”, “violence” and “vulgarity”, which has brought considerable obstacles to the development of e-sports.
my country’s e-sports network live broadcast outbreak period (2020-present)
During the outbreak of the new crown epidemic in 2020, due to restrictions on people’s travel, they can only work from home. At this time, a new webcast mode appeared-online education live broadcasts and conference live broadcasts. DingTalk, which has been ignored for a long time, also ushered in its new development during this period, becoming the first choice among online education live broadcast apps. At the same time, Tencent Meeting has also become the first choice for online meetings of major companies.
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